Press Reviews

Press Reviews

JOYCE Ababio is a personality obsessed with fabrics but that is an observation she has no problem with at all, because she thinks all fashion designers must have enough knowledge about fabrics and what they can create with them.

‘All designer should be interested in fabrics and colours and everything else that makes one a respectable designer. They need to be and I am’, she said. She is also interested in holding up the reputation she has earned as an excellent designer of evening and bridal wear. No matter what happens in fashion, certain designers will always be known for their extraordinary capabilities with certain types of clothes. Such items give their collections a distinct look. – The Mirror

You can’t hide a good thing for too long and that goes for fashion designer Joyce Ababio, who after six long years, is preparing to unleash yet another of her innovative design collection on the catwalk.
Since she demonstrated her talent on Catwalk Extravaganza ’92 at Novotel, Accra, where she showcased her designs alongside other well-known other well-known designers such as Joe Casey Hayford, Oswald Boateng and Johann Brunn, the name of Joyce Ababio has been creating waves among fashionable clientele.

She set up her Vogue Style shop in 1993 and a string of fashion shows followed. One of them was during Afrique Noire Revue at Golden Tulip, Accra, where her designs shared the catwalk with that of top African designers such as Chris Seydou, Alphadi Angy Bell and Kofi Ansah. Perhaps Joyce Ababio’s biggest hit on the world fashion scene that must have surprised even herself was an evening outfit she made for Miss Ghana ’95 Manuela Medie won the best Evening Gown Award at Miss World. – Graphic Showbiz

When fashion designer Joyce Ababio takes the customary walk down the catwalk at the end of her scheduled September 28 Show at the Banquet Hall at the State House in Accra, one significant point would have been clearly made by then; there is no limit to the trendy style that can be made from Kente.

It’s been her forte to explore new grounds all the time and a strong wave of curiosity has crept up in fashion circles in Accra since she announced the upcoming show a few weeks ago. Everyone is anxious to see what she would unfold on the night. The buzz phrases already making the rounds include fascinating revival, a dazzling colours, simple elegance, new-look glamour, free spirit styling and chic versatility.

Joyce Ababio doesn’t claim to have invented the Kente. Rather, she greatly appreciates the esteem associated with the fabric and believes more can be done to make it more acceptable to a broader section of the society. That’s why she has decided to come up with her own colourful designs and make them into clothes to give the Kente a modern youthful look. In doing that, she would only be reinforcing a saying by a famous designer “but I use them my way”. – The Heritage

Two years ago on opening her school, she stated her objectives. She said she was going to offer education, not apprenticeship, and that by the end of the course period of one year, her graduates would have been competent enough to design clothes, have a grip on the theory and practical experience required to set up their own shops.

All this the Vogue Style School has been able to accomplish with over 100 graduates so far as made evident at the last graduation ceremony held last week. The graduates demonstrated their skill with very innovative designs, fine cuts, and excellent finish of kaba, formal, bridal, beach and casual wear.
According to Joyce Ababio, “It is high time we corrected the wrong perception about the fashion industry that only people who do not do well in school are destined for sewing. This has resulted in the lack of professional, trained and conscientious workers in the fashion industry in Ghana”, she said – Daily Graphic

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